Housed partners with people who make the gym their second home. Not influencers chasing a trend – coaches, lifters, class regulars, and wellness professionals who've made movement a way of life.
Getting Started
Basic Requirements
Public on Social
An active presence on Instagram and/or TikTok - your audience should be able to follow your training journey.
No Conflicting Deals
You shouldn't be locked into an exclusive deal with another gym apparel or wellness brand we'd be competing with.
Genuinely Active
You should be training regularly - whether that's the gym floor, a class, or a coached program. This isn't about follower counts.
Housed as Your Go-To
When you're in the gym or wellness space, we want Housed to be what you reach for first.
Who We Work With
Two Ways In
1. Athlete
Gym & Performance Sport
- You compete or train seriously - powerlifting, CrossFit, Hyrox, functional fitness, or any strength and conditioning sport.
- You can point to results, a training log, competition history, or a coach — something that shows the commitment is real.
- You train in a genuine environment and document it, not just the highlight reel.
- You're in it for the long haul - we're not looking for one-off campaigns.
2. Creator
Fitness & Wellness Voice
- You post regular fitness, gym, or wellness content on Instagram, TikTok, or YouTube - and your audience actually shows up for it.
- People trust you. Your community isn't just numbers - they engage because what you share feels real.
- You're a PT, coach, class instructor, or someone whose knowledge drives your content - not just aesthetics.
- You're open to working collaboratively, not just posting product shots.
- A note on exclusivity: We want to be your main brand in the gym and wellness space - not own your whole identity. Outside of that, your platform is yours. We just want to be the brand you're proud to wear when it counts.
Content
What Good Looks Like
Consistent, Not Constant
We'd rather see steady, thoughtful content than a flood of posts. Quality and regularity matter more than volume.
Show the Work
Training sessions, progress, classes, routines. The stuff that makes people feel something - not just the finished product.
Any Format
Long-form or short-form, reels or vlogs - we don't prescribe a style. Shoot and edit in the way that feels natural to you.
Wear It Naturally
Housed should show up in your content the way it shows up in your life - on the gym floor, not just for the camera.
What We Stand For
Consistency
Showing up is the work. Every session, every week.
Honesty
Real progress, real environments, real people.
Community
The gym is a shared space. We build together.
Consistency
Showing up is the work. Every session, every week.
Honesty
Real progress, real environments, real people.
Community
The gym is a shared space. We build together.
We review applications on a rolling basis. We look at the full picture – who you are, how you train, and whether Housed feels like a natural fit for you.
Film something real. A training session, a class, a routine – whatever reflects how you actually use the gym. Edit it the way you normally would.
Post it to Instagram or TikTok. Tag @housedaus and use #Housed so we can find it.
Submit your interest via the link below. Tell us your handle, what you do, and why Housed makes sense for you.
Film something real. A training session, a class, a routine – whatever reflects how you actually use the gym. Edit it the way you normally would.
Post it to Instagram or TikTok. Tag @housedaus and use #Housed so we can find it.
Submit your interest via the link below. Tell us your handle, what you do, and why Housed makes sense for you.
Become an Ambassador
*T&Cs apply. $39.95 Digital Key applies for memberships. Intro offers automatically roll onto selected membership after intro period ends. Free Pass T&Cs.